Ping Concierge can transform your sale

If the word “staging” conjures up the idea that you are putting on a show for prospective buyers, you are on the right track.In a well-staged home, you are putting the home in the spotlight and inviting buyers to imagine themselves taking a starring role. To do that, you need to step into the shadows behind the scenes and give buyers room to imagine themselves taking the lead as homeowner. Here are some tips to set a scene that will leave the critics, or at least the homebuyers, raving.

Move out

OK, not completely. But you are moving anyway so if getting a head start will help your home sell faster and for more money, why wouldn’t you start packing things away? A storage unit is almost always a smart investment when selling a home. Personal photos, excessive knick-knacks and general clutter make it hard for most buyers to see your home as anything but someone else’s home.

Do not empty your bookshelves completely, but do remove enough books to give the shelves some breathing room. Stack some books vertically, some horizontally and put an interesting vase or sculpture up. While you do not want clutter, you also do not want it to look so sterile no one could imagine calling it home. And it should go without saying that if you have books or memorabilia relating to any colourful hobbies or interests, best pack them away.

All those pictures of your kids and pets? Pack them away. A family photo or two is probably fine if it is a home likely to be marketed to a family. But you want buyers to envision their kids in the home, not yours. You want art on the walls, but nothing too edgy or overly personal. You do not want prospective buyers getting curious about you and your family and your interests. You want them to be focused on the home and how they would live in it.

Clean like someone is coming

The de-cluttering you have done should make this a whole lot easier. Strange as it seems, you do not want buyers to see any signs that people actually live in the home. That means no smudges on the windows, no dust bunnies on the floor, no handprints on the walls and no water marks on the counters. If you have rugs that are worn or stained, replace them. Even a cheap new rug will show better than an expensive one with a wine stain. Just make sure it is sized properly for the space.

Hide away things like toilet bowl brushes, even if they are decorative and tasteful. Not only does a clean home make a good impression, but it sends the message that you take care of things. Buyers will be put at ease about your home maintenance if you have a spotless home to show them. If cleaning just is not your thing, consider hiring a weekly cleaning service or a one-time deep cleaning service. You will still have to maintain the clean, but that is easier to do when you start fresh.

Never work with kids or pets

It is an old show-business saying that works for home staging as well. Kids and pets can both upstage your best efforts to present a lovely home. Neither of them is particularly interested in maintaining the kind of white-glove environment you need so you are going to have to do the work for them. With kids, it is a little easier because you do not need to hide their very existence. You just have to clean up after them.

With pets, well, that is a different story. You want potential buyers to see no clue that a dog or cat or hamster lives in the home. That means you must find a place to take your pets and all of their bits and pieces during showings. If you cannot board your pets, have a “go-bag” ready to load up the animals and their stuff on short notice. Do not leave behind a dog bowl, nose marks on the glass or paw marks on the door. (And do not even think about leaving a litter box in the home, no matter how recently you cleaned it.) Once a buyer knows an animal lives in the home, they will literally turn up their noses, looking for any sign of a pet smell and they may imagine one even if it does not exist.

And, of course, there should not be any odour. You will likely be nose-blind to the smells in your home that you are used to. But buyers will not be and an unfamiliar smell is a huge turnoff. Ask your Ping Property Agent and friends to be brutally honest with you so you can eliminate any scents you do not even notice.

Let there be light

Staging a home is no time for mood lighting. One of the first things potential buyers usually comment on is the amount of light in a home. You want your home to be light and bright. That means putting higher voltage bulbs in fixtures if possible, making sure all the lights work, cleaning the fixtures and opening all the shades and window coverings before each showing. If possible, it is best to have three types of lighting in every single room—overhead, task and accent lighting. And despite the nagging voice in your head of your father complaining about the electricity bill, leave them all blazing when you have a showing scheduled. It is a small thing that makes a big difference.

Once you have got the interior well-lit, think about lighting outside as well with solar-powered pathway lights and string lights for the back patio. As with the indoor fixtures, made sure that your porch light works and is not dated or dirty.

Rearranging the furniture

Take a look at each room and play around with the arrangement of your furniture to create more conversational spaces. Point love seats and couches toward each other, which will actually increase the amount of space in rooms. Do not be afraid to mix things completely up. Yes, in real life, you would probably point the couch toward the television. But staging your home for sale is not about living in it. It is about selling it.

If you have a large bedroom, think about putting an armchair in a corner to make a little reading nook or prominently display an otherwise overlooked desk and make an inviting little space. Look to magazines and even Pinterest as inspirations for your staging.

Do not forget the window treatments. Ditch the heavy drapery or the mini-blinds with broken slats. Invest in some simple, inexpensive shades or blinds. You are going to leave them up during showings anyway.

Mirror, mirror, on the wall

If you are looking for something to replace the gallery of family photos you took down, consider a nice mirror. It will make the room brighter and bigger and has the bonus of letting prospective buyers literally see themselves in the home.

Do not be too colourful

Yes, that bright red accent wall really shows off your personality. But there is only one you and you have already bought this home once. You need to tone down the colours. Neutrals are your friends. In the bathroom, invest in some new white towels to hang to give the look of a spa. Again, you do not want it to look cold and sterile but do want it to look appealing to the widest group of people possible.

Hire a pro

Hiring a stager is not an all-or-nothing proposition. You can hire someone to do anything from “fluffing” your home by using your existing furniture and décor to bringing in their own furniture to do a complete stage. It probably makes more sense to invest in a complete staging if your home is more high-end than if you are selling your starter home.

But if you are completely overwhelmed by the whole idea of staging, your Ping Property Agent probably has some good advice and good references if you want to turn it over to a pro.

If you cannot do it all, do what you can

Keeping your home show-ready can be overwhelming. If you cannot do everything, do not give up. Do as much as you can and know that for everything you do, you will likely reap the benefits in a quicker sale for a higher price.

For any inquiries or questions regarding our concierge services, please contact us.

Our 5-star level of service and depth of knowledge is creating a new industry standard. Our services include:

  • A free market appraisal
  • Access to recent market sales and appraisal data in your area
  • Advice on how best to market and present your home
  • Advice on the most appropriate method of sale (private sale, auction or expression of interest)
  • Free listings on our website, Propertyguru, and SRX
  • Private viewings by appointment
  • Screening of potential buyers to identify genuine leads
  • Implementation of your marketing and advertising strategy
  • On going access to a range of marketing and advertising options
  • Continuous monitoring of your marketing campaign and timely feedback about your sales campaign
  • Negotiation of the sale of your property
  • Ensuring all relevant documentation is completed and contracts are legally binding
Yan Yan
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