SC Global Developments is known for luxury property projects with big, spacious units, but the company will be going trendy and small with a new collection.
Called Petit Collectibles, the brand is the company’s “answer to the demand for small units”, its founder and chairman Simon Cheong told The Straits Times on Tuesday.
“People in big cities such as London and New York, which are seen to be at the forefront of modern city living, just don’t want to fuss too much to maintain a house,” he said.
Reinforcing the point, he said SC Global Developments’ units measuring about 800 sq ft, which comprise half of the company’s inventory, are sold out.
Projects under Petit Collectibles will be designed for “those looking for a lighter lifestyle”, he said.
They include “empty nesters who have been freed from the responsibilities of managing larger-sized homes, or millennials who prioritise the vibrant experience of living in the heart of the city”.
Another group Mr Cheong is targeting is one that he terms “SC Global junkies”.
“We have a lot of repeat buyers. (SC Global) has been in business for tens of years, a lot of them have families that have grown bigger or smaller,” he said.
The first project under Petit Collectibles, Petit Jervois in River Valley, is expected to be launched by the end of the year. It will be the company’s first Singapore project in three years, and have about 55 units, mostly one-or two-bedders.
Prices for Petit Jervois are not set yet, said Mr Cheong, but previous media reports provided a range of between $2,800 and $3,000 per square foot (psf).